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ADVANTAGES TO USING TELEMUNDO

On average, Hispanic-American TV households spend 43.5 percent of their media time watching television, versus 33.9 percent for the general population."  Of the 8.94 million estimated Hispanic-American TV households, 4.55 million are Spanish-dominant, meaning that all or mostly Spanish is spoken. In these households, the only option is to watch Spanish-language TV.

Watching TV is the most common leisure activity in our country today. It is the medium where the consumer spends the most "attentive" time. A number of surveys report average daily television viewing time as high as five to six hours.

TV advertising can show and tell many people about your product or service, and can actually demonstrate the benefits of ownership. Since they see how it works and how it is packaged, every time they see it they will be psychologically reminded of their desire to have it.

Television has always been a popular medium for large retailers, but because of lowered production costs and the ability of cable to reach smaller market areas, its use by small and medium size businesses has become more popular. Television is often referred to as the "king" of the advertising media, and its proven its power to influence human behavior again and again.

Advantages of advertising on Telemundo:

  • Telemundo reaches large Hispanic audiences - usually much larger audience than local newspaper and radio reaches, and it does so during a short period of time.
  • Since there are a small number of Hispanic television stations, and Telemundo leads the pack, we can effectively reach a great number of Hispanic households.
  • Telemundo has the ability to convey your message with sight, sound and motion, and can give your product or service instant credibility.