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  • Ranks 23rd in Hispanic market size*

  • 2,375,310 total TV households*
  • 116,760 Hispanic TV households*
  • 405,717 Hispanic population**
    (Hispanics represent 7% of the total population)
  • From 2000-2005 the Hispanic population has grown 15.7%**
  • The Hispanic population is projected to represent 7.3% of the population by 2010
    (A projected increase of 31.6% from 2000-2010
  • Boston’s Hispanic average household income is $46,022**
  • Hispanic Cable Penetration is 67%*

 Source: * 2006 Nielsen Universe Estimates
             ** Claritas 2005